BY INVITATION ONLY
How We Built Gilt Groupe and Changed the Way Millions Shop
Gilt Groupe took only four years (mostly during a recession) to take the fashionista crowd by storm, revolutionize both the fashion and e-commerce industries, attract five million members and earn a $1 billion valuation. But its success was far from a sure bet. It all started from scratch when two best friends from grad school noticed a trend, came up with a bold idea and decided to risk everything to share the challenge of their lives.
Full of invaluable insights for anyone who has ever fantasized about starting or growing a business, BY INVITATION ONLY: How We Built Gilt and Changed How Millions of People Shop by Alexis Maybank and Alexandra Wilkis Wilson is a remarkably human story of two friends who cofounded a startup that catered to their own passions as shoppers and grew beyond their wildest dreams.
By Invitation Only unwraps the personal story of how Alexis and Alexandra organized and launches Gilt Groupe. Their riveting tale includes the frantic first 24 hours and details GILT’s explosive growth and rise to prominence while providing advice on how aspiring entrepreneurs can do the same.
By Invitation Only provides straight talk on how to build a start-up and negotiate the many conundrums that still face women in business such as balancing family life and work responsibilities. The book provides an insightful view into the fashion industry by providing a revealing portrait of key players like Zac Posen, Christian Louboutin, Valentino, and many others.
Meet Alexis and Alexandra on Monday, April 23rd at the Gilt Groupe Offices. Click here for more information.