LWL & Marriott Tots Travel Too Program features COVERPLAY: A Dynamic Duo & Amazing Launch Story
This event happened 611 days ago
| Date | 06/02/2010 |
| Time |
6:30PM - 8:30PM
|
| Location |
Residence Inn, Burbank
321 S. First Street, Burbank, CA 91502, 818.260.8787
|
| Contact |
Caren Magill
cmagill@ladieswholaunch.com |
| Price |
|
Ladies Who
Launch is proud to join with Residence Inn by Marriott to host an event celebrating
dynamic women in business and presenting the launch story of Allison Costa and
Amy Feldman, best friends and inventors of the COVERPLAY, a slipcover for play
yards.
Highlighting this event is the premier of a new web series, New
Arrivals: A Journey to Start-Up Success.
As a new
mother, Allison loved putting her twins in their play yard where they would nap,
hang out, and play together but it stood out like a sore thumb in the
custom-designed living space of this interior decorator and footwear designer.
The solution? Whimsical patterns and traditional styles complete a classic
collection of comfortable, kid-friendly sheets and slipcovers that fit
virtually all play yards.
But
Allison had limited sewing skills and little experience with large scale
production- she knew she needed help and needed it fast. Luckily good friend Amy
is a designer with an eye for fabulous fashions and the latest looks.
Discovered by New York's legendary Henri Bendel boutique, Amy honed her
business chops while launching a successful line of diaper bags sold in Neiman
Marcus, Bloomingdales, and Babies R Us. Star-obsessed boutiques Fred Segal and
Kitson also carried her lines. She brought her Hollywood baby connections to
the table and continues scoping out innovative fashion finds that keep
COVERPLAY designs fresh and exciting.
With
patent in hand the duo made waves in the LA and beyond, even appearing on the
ABC show SharkTank.
This past year, the entrepreneurs got their biggest break yet: when they signed
a deal with five Marriott brands to offer COVERPLAY for the new Tots Travel Too
program. In addition, to the complimentary COVERPLAY, matching sheets and a
bath toy, and upon arrival, complimentary items, such as baby shampoo, lotion,
night lights and outlet covers are now stocked at the front desk, helping to
make traveling with young kids easier. Launched in May, Tots Travel Too is available
at more than 2,500 Courtyard, Fairfield Inn
& Suites, SpringHill Suites Residence Inn, and TownePlace Suites hotels in
the Marriott portfolio of brands.
Highlighting
this event is the premier of a new web series, New Arrivals: The Journey to
Start-Up Success, that
follows the COVERPLAY founders Allison Costa and Amy Feldman, from the arrival
of their big shipment to their search for a new office as they outgrow their
home work station. Along the way the two will share their own tips on balancing
it all, staying friends while being business partners, and travel tips for
business or family trips (Allison travels with three 6-year-old boys so she
knows a thing or two about being organized).
Enjoy
networking, complimentary cocktails and appetizers, and a preview of the latest
episode of New Arrivals: A Journey to Start-Up Success all while enjoying the new
Residence Inn lobby design at brands hotel in the heart of Burbank. Spaces are
limited so register today!
Visit www.marriott.com/totsTravel2 for more information about Tots
Travel Too.
