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Home > Learning Center > Experts > Lorrie Morgan-Ferrero
Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 in an effort to work anywhere, raise her family, and still make a good living.

Lorrie Morgan-Ferrero

Founder, Red Hot Copy


Her background in journalism and acting prepared her for the competitive AND creative nature of copywriting. 

Lorrie's words have sold products in a variety of industries including, nutritional supplements, professional speaking, the seminar business, hypnosis, health & fitness, biz op, and entrepreneurial services. After working closely with clients like international marketing dynamo Ali Brown, inspiring women's leader Ellie Drake, motivational speaker Les Brown, 'Millionaire Maker' Loral Langemeier, 'Virtual Book Tour Guru' Alex Mandossian, and Mark Victor Hansen, co-author of "Chicken Soup for the Soul" series, among many others, Lorrie now focuses her passion on educating entrepreneurs and copywriters how to shift from the hype-filled sales copy to a more modern version... copy written with authenticity, trust, and rapport.

She is a frequent guest speaker (both on stage and in teleseminars). Lorrie has written two award-winning home study courses, holds live workshops, heads her own mentor ship programs for copywriters and entrepreneurs, and author of the book, 'The She Factor' based on her own 'She Factor Marketing System'. Lorrie is a direct descendant of Ralph Waldo Emerson but swears their writing styles are completely different.