|Scott E. McFarland is an innovative business leader distinguishing his performance with nearly 20 years product development, marketing, branding, strategy, management, implementation, technology, healthcare and legal experience. He has a unique blend of healthcare, technology and corporate experience.|
Cleveland Clinic Wellness Institute (www.360-5.com)
McFarland is a world-class business pioneer delivering highly-respected results with web-based risk-indexing healthcare services and business models that empower patients and consumers by encouraging self management. He is a respected business strategist with a fast track career built on fusing innovative ideas with technical applications.
McFarland is President of Wellness for Cleveland Clinic. In this role, he works to bring many of the Clinics well-known, clinically-validated wellness programs, services and products to patients, caregivers, consumers, physicians and businesses to meet their health and wellness needs. McFarlands efforts support the Clinics Wellness Institute, whose members are dedicated to making preventive care the driving force in medicine and provide the clinical backing for its mind, body and food programs. McFarland is accountable for the strategic and tactical planning, development, distribution and coordination of new wellness innovations that improve health and the cost effectiveness of healthcare delivery. The goal of Cleveland Clinics wellness efforts is to minimize the physical, emotional and economic costs of illness through health and wellness services and education.
Cleveland Clinic has a strong history of leadership in the Wellness sphere. As a top ranked healthcare institution, Cleveland Clinic has consistently sought to shift the national focus from providing sick care to promoting wellness. From designating its entire health system smoke free on July 4, 2005, to no longer hiring smokers as of Sept. 1, 2007, banning trans-fats from its menus and appointing the countrys first Chief Wellness Officer, Cleveland Clinic is dedicated to creating a healthier environment for its employees, patients and community. Cleveland Clinics new retail and online consumer 360-5 brand demonstrates that, for the first time ever, a nations top hospital is focusing its medical expertise on mind, body, and food approaches to wellness that can change a persons life for the betterand for good.
Immediately prior to joining the Cleveland Clinic, McFarland served as Vice President of Innovation, Product Development and Product Management of a publicly-traded health management and disease prevention services company. His professional background includes leading business transformations through large-scale client server integrations and eBusiness strategies. McFarland also is a frequent lecturer on web-enabled health care and commerce issues at numerous universities and professional meetings. He is a member of the American College of Healthcare Executives, the American Bar Association and the American Intellectual Property Association. He earned a bachelor of science from Purdue University and a doctor of jurisprudence from the Drake University Law School.