Avoiding and Surviving a Crisis

It takes a lifetime to build a reputation, and only a second to destroy it...

Red Cross data indicates that 40 percent of small businesses never reopen again after a disaster.* Julie and Nora will give you everything you need to know to ensure you're not apart of this percentile.

A crisis is any event - business or personal - that disrupts your company and takes your eye off the ball. Depending on how they're managed, crises can be short-lived and temporary, or they can threaten the very existence of an organization. Smart planning and effective crisis management can have a significant impact on the duration and scope of a crisis.

Many crises are self-inflicted. Julie and Nora will help you identify the areas where your business might be vulnerable to a crisis. Be sure to take advantage of the 15 minute Q&A at the end of the webinar to ask Julie and Nora specific questions that apply to your business. 

If a crisis hits, you can't handle it on your own. In this webinar, you'll learn to identify business partners, friends and colleagues who can be on your response team. You'll also get tips and strategies on how to deal with the media during a crisis, and how to get your story our to a mass audience. When a crisis strikes, you want the situation to go away, quickly. Get your crisis plan on this webinar, and ensure you're ready for anything.

Join us and gain:

• A keen understanding of the potential threats - from a technology glitch to a death in the family - that could develop into a business crisis
• A walk-through of the pieces of a crisis management plan and why it's critical to have one for your business
• Confidence in handling the media during a crisis
• Tips for engaging others in the crisis management process
• Ways to use a crisis as a learning experience and enhance your business reputation

*Travelers, "Risk Management on Main Street": A survey of small business owners' perceptions of risk