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Home > Learning Center > Webinar Details
Class TitleMake Your Book a Bestseller
Class TypeVideo
CategoryPublishing
Original Date11/12/2009 (1:00PM - 2:15PM EST)
Price
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Make Your Book a Bestseller

 

You are thinking about writing a book, or you have even written one. Do you have any burning questions about what happens next? 


How many books sold does it take to hit the New York Times bestseller list?
THE ANSWER isn't simple.

Watch this video from Cindy Ratzlaff.



In this webinar you'll learn:



  •     What makes a publisher choose one book over another?
  •     Which marketing strategies really drive book sales?
  •     What three important actions does every authors need to take in order to increase their chances of hitting a bestseller list?
  •     How do bestseller lists work?  Is there a magic number that will guarantee you a spot on a list?
  •     Which national bestseller lists really matter?

A 20-plus year veteran of major publishing houses such as Simon & Schuster and Rodale Inc., Cindy Ratzlaff was named to the prestigious Advertising Age Marketing 50 list for her blockbuster launch of the worldwide bestseller, The South Beach Diet.   She managed the publishing arm of that brand worldwide where it ultimately published 11 bestselling books in 36 countries and selling more than 22 million copies.  She is responsible for the marketing and publicity campaigns for more than 100 New York Times bestselling books and has consulted on marketing and publicity strategy with publishers such as Meredith and Oxmoor House as well as award winning web launches such as http://MrsP.com

Cindy is a founding member of the International Social Media Association, an active member of Women in Media, a workshop speaker at Miraval Spa in Tucson, AZ, a former comedian and is the co-author of Queen of Your Own Life: Thriving, Surviving and Claiming Happiness in the Second Half of Life (Harlequin Non-Fiction Hardcover/April 2010). Her consulting business Brand New Brand You helps authors and publishers combine traditional and new social media to create bestsellers.  Connect with Cindy on Facebook

This former book marketing and publicity executive turned author will pull back the curtain and give you a first hand, insider information that will help you do everything possible to put your book on the national bestseller lists.

Books don't land on those bestseller lists by accident.  Authors need to take charge of their own marketing and publicity strategies in order to compete for star status.

You'll come away from this webinar with a strategy to:



  •     Build your platform
  •     Craft your media pitch
  •     Become an effective promotional partner with your  publisher
  •     Create your Top 10 media hit list
  •     Create urgency to drive sales in the first few weeks on sale

So what makes a publisher choose one book over another? To find out REGISTER NOW!

 

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About the Presenter

Cindy Ratzlaff

Founder, Brand New Brand You

Cindy is responsible for the marketing and publicity campaigns for more than 100 New York Times bestselling books and has consulted on marketing and publicity strategy with publishers such as Meredith and Oxmoor House as well as award winning web launches such as www.MrsP.com.  Cindy is a founding member of the International Social Media Association, an active member of Women in Media, a workshop speaker at Miraval Spa in Tucson, AZ, a former comedian and is the co-author of Queen of Your Own ... full bio 

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