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Inc Magazine Article on How Tech Start-Ups Can Benefit from a Feminine Approach of Doing Business

Oct 3, 2011

Women own about 40 percent of the private businesses in the United States, according to the Center for Women's Business Research.  So goes the opening statement of Inc's article on "The Case Against the All-Male Start-up ".  The article goes on to say that for start-up tech companies, "three statistics that suggest that a mixed-gender company is better-positioned for success". They are: 1) Women are better at bootstrapping. 2) Women fail less often. 3) Gender diversity improves long-term returns.

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